Análisis estratégico de los modelos de negocios de las compañías de hormigón premezclado de Guayaquil y cercanías.

Abstract

This paper deals with the strategic analysis of business models of ready-mix concrete companies, this analysis was carried out to three companies that produce concrete through interviews with their managers, who provided us with information such as their value proposition, the way they reach consumers, if they have both a physical and human equipment to supply their product, etc. Information that allows us to have a clearer idea of how these companies reach ready-mix concrete consumers. In the same way, a survey was conducted for consumers of ready-mix concrete, to find out what their preferences are when purchasing the aforementioned product. Through these surveys we were able to know several factors that are important for a business model to be appropriate, both on the part of concrete producers, as well as consumers. For example, the time it takes to get the product to your works, as well as that there are still builders who use concrete manufactured on site. The canvas business model was used as a tool to make the business model, since this through its nine modules will allow us to have a clear and precise idea of how this process should be carried out. Through this we obtained conclusions that helped us create a business model for a ready-mix concrete company, that is, one that has the benefits that consumers suggested.