Determinantes del desarrollo sustentable en las microempresas del servicio de comidas al norte de la ciudad de Guayaquil.

Abstract

The investigation interrogates the tissue of causes that sustain the development of businesses undertaken in Ecuador as an occupation. This points to the "positive" impact that can be caused by factors identified as "determinants" of success. It works in the north of the city; the object being studied is the personalized service or product differentiation, positioned gathering information on projects and running. The sector, in the country, grows in response to the economic crisis and lack of employment. components, both internal and external, essential in the operation and maintenance of the business was studied. The purpose was to point out a route to follow, whose importance and feasibility is a contribution for undertakings that begin their commercial life in the market - detecting an unmet need, and allowing to increase profits. It is interesting, because statistics show that many stop doing activities and close operations in a few years; while others, very dynamic, manage to sustain themselves. The observation of the phenomenon, when contrasting the data with reality, proposes a "model" design, demonstrating that the study, from the interview with the actors and the demands of the consumers, serves as a rational strategy sustained in observed facts, conditioned by the ability to define (margin of maneuver) normative bets of a situation or problem. The proposal focuses on offering new food dishes capable of satisfying customers, establishing comfortable workplaces, improving facilities, creating market niches, contracting seasonal employees in the year, installing delivery systems to maintain the conditions, organize spaces and increase publicity in order to retain the markets where the activity is deployed.