Análisis de crecimiento del e – commerce en el sector textil en la ciudad de Guayaquil y su relación con el producto interno bruto (PIB) 2017.

Abstract

This research project was carried out with the aim of knowing the impact of ecommerce in the textile sector, for which a methodology of qualitative and quantitative information was applied, by means of which interviewing techniques were used. and the survey, concluding that e-commerce is a new way of doing business taking advantage of the use of new information technologies. Currently, the country reports an 81% access and acceptance of the use of the internet, being the purchases more frequent and in greater proportion the acquisition of clothes and other clothing. The reason why they generally prefer to buy in this way is the ease of the transaction, the most used means of payment are credit cards. In the Ecuadorian market, 33% of citizens acquire clothing and other textile products. An economic analysis of the textile sector was carried out with the application of financial ratios, which showed that current liquidity remains constant above unity, that is, companies have sufficient support to cover their obligations in the short term. In reference to indebtedness, the level of leverage is decreasing from 61.15% to 53.27%, while the net margin stabilized during the last seven years by an average of 4.40% over the level of sales, which makes it possible to assert that it is a sector where employment is a secure variable, has the capacity to generate foreign exchange and is a good alternative for micro enterprises for artisans. Finally, the conclusions and recommendations were presented.