Plan de marketing para la venta online de tarjetas de crédito de Banco Guayaquil.

Abstract

Credit cards are a financing tool of vital importance for Ecuadorians. This is why Banco Guayaquil seeks to potentiate the sale of this product in a completely digital manner. This is due, a society that through the last years has increased the consumption of Internet, digital content and electronic commerce. In addition, some of the reasons are the lack of time, speed and ease that these tools provide. The banking sector is one of those that has invested the most over the years in implementing new technologies and modernizing their processes to be able to take on the new changes. Currently, banks in Ecuador are investing in the digitalization of their products and services to meet market needs. In order to solve this need, the offer of banking products, credit cards online must be visible, complete and secure, making it possible to access them at the moment and the device that the potential customer requires in real time. . This project will achieve the introduction of sectors in Banking that do not have physical office coverage. The development of this proposal will be useful and very helpful for the company Banco Guayaquil. It will allow defining the actions corresponding to a visible, efficient and relevant communication for potential clients. The company will achieve a greater participation in the financial market, the increase of its sales and the better positioning within the Ecuadorian market.