Plan de marketing para la empresa Italcosmetic S.A. en la ciudad de Guayaquil.

Abstract

Bambini is a brand belonging to the company Ital Cosmetic SA, which has no presence in social networks and does not have an official marketing plan within its organization, in recent years it has experienced a decrease in sales, which is why decided to develop this project. The general objective of this work was to develop a marketing plan for the company Ital Cosmetic S.A. in the city of Guayaquil. The methodology of the research has been designed taking into account the descriptive scope and quantitative approach, the type of research was exploratory. Strategies through the use of the most important digital portals on the Internet such as Facebook and Instagram will have a great reach, estimating an average of 7,900 to 49,000 views of the advertising content that is created. Strategies will create lasting bonds with people, in turn will generate a very important approach between the brand and customers, through activations at the point of sale. The present project has shown its profitability through the financial indicators of the IRR and the NPV. The first indicator showed a value of 64.9%, while the Van was of $ 20,567.3, which shows that the strategies developed in the marketing plan for business purposes generate stability in relation to the strategic activities involved in producing income to the company through the sale of products.