Propuesta para creación de una empresa productora y comercializadora de barras energéticas basadas en banano deshidratado en la ciudad de Guayaquil.

Abstract

The public policy of the country makes important efforts to promote a greater generation of benefit to the country's primary production. Additionally, from the field of public health it is disseminated that the population acquires adequate food habits that improve their nutritional intake and minimize the risk of acquiring diseases derived from the modern world such as obesity, diabetes, and others due to the effects of a diet high in sugar, fats and carbohydrates. This is complemented by changing habits in the demand that tend to consume more and more nutritious and healthy products. In this line, we propose the production and national distribution of a product called nutritional bar directed to be consumed between meals. The raw materials are of coastal origin such as banana and chocolate, from the Sierra such as quinoa and kiwicha. It is estimated that the market will be made up of people of both sexes in a range between 15 and 49 years old, mainly living in the city of Guayaquil, of economic partner strata that do not have an incidence of consumption poverty. The market research methodology was based on a representative sample of the target population. The main conclusions are that there is a niche market for the product, organizational, technical, commercial and financial viability.