Propuesta para el desarrollo de una aplicación móvil para buscar y reservar parqueos en la ciudad de Guayaquil.

Abstract

The proposal for the development of a mobile application to search and reserve parking spaces in the city of Guayaquil, was carried out, after having carried out a research analysis, on which financial and strategic objectives were raised and developed, which could be obtained in a pleasant way, and your security of that is shown in the proposal developed. In addition, due to market research, analysis of the external and internal environment, industry analysis, marketing proposals, marketing mix and financial projections, it was specified that the aforementioned proposal is financially, operationally and market feasible, as long as Comply with the approaches outlined in the assumptions made. It also adds to this great proposal, the technological social factor which is transcending from generation to generation, not only in Guayaquil-Ecuador, but also internationally. Also, it could be observed in the research process, that there are several factors that may threaten the proposal for the development of a mobile application to search and reserve parking in the city of Guayaquil, as the business model factor or political factors, for which contingency plans were created that will mitigate these perceived risks.