Plan de negocios para la comercialización de paquetes turísticos de aventuras del Hostal Volkanus ubicado en el cantón Quevedo en el año 2019.

Abstract

The objective of the study is to design a business plan for the commercialization of adventure tour packages for Hostal Volkanus in order to capture preferences of users and tour operators for the Quevedo canton, these packages are made up of tourist places such as: Walks to the 7 waterfalls and Adventures to the Salto del Armadillo waterfall, and that according to the expectations of the market results indicate that there is a population interested in carrying out activities that have contact with nature, for this reason, the owners of Vulkanus find a opportunity to provide tourist services and at the same time exploit their knowledge of this activity, and propose among the services offered by the hotel tour packages aimed at guests and external people interested in attending. The strategies are based on contact with travel agencies, internet search engines and tourist transport cooperatives, with which you want to increase hotel sales, whose results in the assessment were favorable for the owners evidencing its viability, as well as rescues that this kind of project benefits society by providing new spaces for outdoor fun.