Plan de negocio para la introducción del producto de limpieza, detergente Fab de la empresa la bodeguita en el sector de Baba año 2019.

Abstract

Distribuidora la bodeguita is a company dedicated to the commercialization of mass consumption products, cleaning and personal hygiene products, with direct suppliers that are brought from Guayaquil to the warehouse of the Distributor located in Balzar province of Guayas. The project is based on introducing a new sector, cleaning products to small and medium businesses, whose market niche has not been exploited by its main competitors, becoming an innovation by delivering these products directly to these businesses. less time, with competitive prices and quality. To meet the goal of increasing sales in this new sector to 20% for this year, it is necessary to incorporate three important factors: The first will need to hire 2 sellers, the second will hire a truck to make the delivery of the products in the new sector in which it will be distributed, and the travel expenses that are generated must be taken into account. The study carried out in the Baba sector, gave as a favorable result on the part of the clients the purchase interest to a new supplier, and receiving promotions from their current supplier.