Incidencia de la planeación estratégica y habilidades gerenciales como factores internos de la competitividad empresarial de las Pymes del sector de la construcción en la ciudad de Guayaquil.

Abstract

The objective of this research work is to describe the incidences of strategic planning and management skills as internal factors of the business competitiveness of Pymes in the construction sector in the city of Guayaquil. This research is based on determining from the measurement of the variables strategic planning and managerial skills the relation that it has in the business competitiveness of the Pymes, in such a way that the importance of these two internal factors within the administration of an organization. We found theories and concepts that support the realization of this work and thus affirm the final results obtained. The method used is quantitative and deductive in the investigation with a descriptive, correlational scope with a cross section. In addition, the survey was validated and a statistical correlation analysis was carried out. As a main conclusion, it is determined that the internal factors of Pymes in the construction sector of the city of Guayaquil maintain a relationship between strategic planning and managerial skills and business competitiveness.