Proyecto de factibilidad financiera y estructura organizacional para la implementación de una empresa que brinda servicios de educación.

Abstract

The present project consisted of determining the financial feasibility and organizational structure for the implementation of a company that provides education services. This relationship will demonstrate why investing in an adequate infrastructure and with quality teachers will be a fundamental element for the educational growth of the city of Guayaquil and its surrounding sectors. Therefore, a theoretical foundation and studies of empirical origin will be developed with the respective theories of investment project, market research, marketing plan, marketing mix, foda matrix etc. In addition, the quantitative method will be used, with a non-experimental crosssectional design which will allow examining the variables of study through a numerical platform of 384 surveys and proceeding to elaborate the corresponding reports using the statistical tools. The results of the field study highlight that there are adequate conditions for the creation of a private institution that provides education services in the southern sector of the city of Guayaquil. On the other hand, the financial indicators that derive from the projections of the financial statements revealed the Net Actual Value of the project is USD 160.675,29 and the Internal Rate of Return of 34,26%; so the project is financially viable. The payback period for the investment is approximately three years three months.