Propuesta metodológica para reactivar la Cámara de Comercio del cantón El Triunfo.

Abstract

The main objective of the present investigation was to propose the implementation of an action plan to reactivate the Chamber of Commerce of El Triunfo Canton. In order to achieve the aforementioned objective, the first step was to determine the factors that negatively and positively influence the operation of the institution. The survey technique is the tool used to gather information from merchants located in the urban area of the canton. Additionally, in order to strengthen theoretical knowledge, a bibliography was consulted that contains relevant information on the following topics: chambers of commerce, business diagnosis, action plans. Once the information was analyzed, the diagnosis of the organization was carried out, which made it possible to determine the current status of the institution. It was also possible to determine what are the main needs of the partners and the general trade of the canton. What contributed to the development of the proposed action plan, which contains the following strategies: improve communication with partners and trade in general, reform the bylaws, improve the facilities of the Chamber of Commerce and implement a set of new benefits and services.