Estudio de factibilidad para la comercialización de equipos de purificación de agua por ósmosis inversa, en la provincia de Sucumbíos, ciudad Nueva Loja.

Abstract

Currently there are problems with the environment and specifically with the water that is being contaminated, by bacterial, heavy metals, industrial waste, garbage and plastic bottles, which causes problems to public health, so this proposal has as its main purpose to contribute to the improvement of the health of the population and the environment. The objective of this paper is to carry out a feasibility study, which allows determining the opportunity to create a company for the commercialization of water purification equipment by reverse osmosis in the province of Sucumbíos, Nueva Loja city. And through this domain put into practice the theoretical knowledge acquired to know the need of the population to consume sterilized water in homes or jobs and thus preserve health and quality of life. The development was based on business models such as the Canvas Business model , as well an analysis of the environment using the PESTAL technique, from a view of the national environment, since the study was carried out in the population of a province in the country. From which sample was taken for the realization of the market study in the city of Nueva Loja, where it allowed defining, habits, attitudes, tastes, preferences, needs and most importantly to establish the demand of potential clients. In addition, a financial review was prepared where the amount of resources that will be used for project execution could be determined.