Las marcas notoriamente reconocidad y su vulgarización.

Abstract

In the field of intellectual and industrial property, there are several types of intangible assets, among them are the distinctive signs, of which there are several classifications, natures and types. However, there is a classification and a phenomenon that is called "vulgarization of the brand". This phenomenon responds to a different criterion given by the doctrine and jurisprudence, and precisely in that lies the problem, since there is no firm criteria issued by the national or international law. When this problem exists, those of us who practice in the field of industrial and intellectual property, ask ourselves: What are the criteria that define a vulgar brand? Is the lack of distinctiveness what defines a vulgar brand? A vulgar brand, implies its lack of protection and trademark dilution in front of third parties?.