Programa de televisión web turístico “Conectando Guayas”, promoviendo la bicicleta como medio de movilización.

Abstract

The present titling work: Tourism web TV program "Connecting Guayas", promoting the bicycle as a means of mobilization; It has been developed with the purpose of promoting eco sustainable tourism and adventure in the Guayas Province through a program for digital platforms, which will show the tourist attractions of the province of Guayas, from the perspective of cycling, which is a segment that is gaining strength in Guayaquil. This audiovisual proposal was developed to promote the use of bicycles and encourage people to use this means of transport to contribute to the environment and at the same time demonstrate that there are routes and places in the province that have yet to be discovered. Connecting Guayas is aimed at an audience ranging from 18 years to 35 years, because this is usually the target that uses the bicycle most.