Plan de marketing para la Fundación “Niños de María” de la ciudad de Quito.

Abstract

The Foundation "Children of Mary" was born in 1994 year where they decide to undertake a project to help highly vulnerable children in our society; This is how they look for a group of advisors and priests who are knowledgeable about the social reality of our country, to guide them in the search for a suitable place to start a solidarity project with the sole objective of helping children who grow up in homes where violence and lack of financial resources is something everyday. Self-management would help them provide food, education and in some cases health, but there are several projects in which they need the support of permanent volunteers to be able to execute them. This project aims to design a marketing plan where creative strategies can be developed, through the use of tools such as interviews, focus groups, surveys that result in the signing of agreements with educational institutions of the Commune sector in the city of Quito, which allow the recruitment of new volunteers.