Plan de marketing para la fidelización de clientes de la Empresa Importadora Comercial Ochoa S.A.

Abstract

In the electronic security market there is a wide range of competitors, large importers with different brands, Importadora Comercial Ochoa has 37 years in the market and has kept offering quality brands especially in the area of intrusion and CCTV, with a portfolio of more than 4000 clients, however, according to the review made based on the topic presented, customers not only buy from the company but also from the competition, whether for price, communication with the commercial advisor, stock, etc. You must analyze the factors that influence the customer is not loyal to the company and prefer to go shopping in the competition, and what factors you value most when making a purchase. Evaluating these factors, a survey was conducted in which it is concluded that one of the company's strengths is the technical department, something that the competition does not have in high quality, with the proposal it will seek to improve this area and create loyalty through this means, medium.