Creación de una empresa que produzca y comercialice helados veganos en la ciudad de Guayaquil.

Abstract

The present titling work has as its proposal the creation of a company that produces and markets vegan ice cream for the city of Guayaquil. Proposal that was raised after having done the respective investigative work, where objectives were determined to be followed in the preparation of this degree work. Within the investigation, a market, feasibility, attractiveness, quantitative and qualitative analysis was carried out to know more thoroughly what the consumer expects of the product, in the same way a technical study of the product was carried out, in order to have the necessary costs, to Finally, develop the financial projection part of the project and measure its feasibility. Reason why the Vegan FrutiCream product is created, made 100% from vegetable derivative, without preservative or additives; It has a high protein content, due to its almond milk base, this being a nutrient-rich product.