Propuesta para la implementación de un laboratorio de análisis de suelo y venta de fórmulas químicas para cultivos en la ciudad de Vinces.

Abstract

The objective of this titration work is to evaluate the feasibility and viability for the Proposal of the creation of a chemical formulas and laboratory sales company for soil analysis. For this, an investigation framed in the following aspects was carried out: Methodological, Economic, Legal, Marketing, and Financial. Each section provides supporting information for the proposal. The methodological aspect delineated the investigation and determined the tools and techniques necessary to gather the information and the way of how to approach the problem; The economic aspect, analyzed the environment of the country and the industry; The legal aspect allowed knowing the regulations governing the activity of the company; The aspect of Marketing, determined the target market and the elements that influence purchasing behavior; The financial aspect evaluated the profitability of the projected proposal over a period of five years, showing the following results of NPV $ 15,269.37, IRR 7.54% In addition, efforts are made to improve farmers' production through soil analysis and the correct use of fertilizers used in the harvest. This proposal responds to the need of farmers to improve their production and in turn guarantee the end user that they are products that have truly been conceived with safe, healthy and high quality practices for consumption.