Propuesta para la creación de un centro de desarrollo empresarial en el cantón Milagro.

Abstract

As regards the present research proposal, it was based on the problems presented by Milagro entrepreneurs when seeking resources or tools that help to repower or develop their project. The research work was carried out in an average time of 4 months, through research methods that allowed to analyze, define and evaluate the market and the sector in which the proposal is. These methods determined that 98% of the market would be willing to acquire the services that the center would provide in the city of Milagro. A marketing plan was also created by analyzing the four p’s where was determined the strategies that will allow to the center take a market positioning and offer their services to the consumer; To offer a quality service, we elaborated operational processes focused on the business model. To conclude with the evaluation of this proposal you will see the financial study that results in a positive NVP $196.341,84, an IRR of 68,27%, taking into account a TMAR of 9,83%, was developed, these results show that the proposal presented is attractive to potential investors.