Plan de negocio para la comercialización de insumos médicos de la empresa FARMACORP dirigido a clínicas del Cantón Babahoyo para el año 2020.

Abstract

The Business plan carried out was based on the FARMACORP company involved in the research and distribution of medical supplies, which through this study wishes to establish the objective of increasing sales through the inclusion of private and pharmacies in the city of Babahoyo, In this way, it aspires to have a sales growth and improve its results as of 2020. To achieve this comet, we began to carry out a market study of the determined points to know its interest on the acquisition of medical supplies, the periodicity, quantity and means of purchase, with this information the sales forecast programming was carried out defining the size and procedure of sales with the determination of being able to organize, control and control compliance with the level of growth that you want to achieve. As part of the projection, financial planning was carried out to determine the initial investment, sales scope, expenses, costs and profitability generation over a period of five years, which resulted in favorable and viable results for the implementation of the project. In this way the project contributes favorably in providing new options for trading medical supplies to serve the final clients in clinics and pharmacies.