Plan de negocio para implementar un nuevo canal de ventas en la empresa Natural Vitality en el año 2020 para la ciudad de Guayaquil.

Abstract

Natural vitality S.A company is a Ecuadorian family owned company devoted to the marketing of natural medicine and nutritional supplements that counts with its own pharmacy chains at the national level and with their own medical centers where megadoses of vitamin C serums that are called ” Pasconbin” are applied .this project looks for developing a new sales channels in which it consists on taking Parcorbin product to new customers, that in this case Only the companies that are affiliated with la cámara de la pequeña industria de Guayaquil will be able to get into the system due to this project is just beginning. The idea of the project is working with companies that in their payrolls counts with more that 100 employees because like this it is assumed that they all have occupational doctors who are the ones to collaborate with the prescription of the product. We as a company need to hire a new Salesman and a nurse infusionist, this way We will be able to reach Sales growth by averaging 15 % next year. The market survey revealed the employees of several companies are interested in this new project of receiving this kind of medical service with the objective of reducing the absenteeism level due to high respiratory illness . The financial results projected 5 years from now convinced us the vitality of the project with a growing tendency