Plan de negocios de la empresa “Grúas Taller Carranza” para ofrecer el servicio de limpieza integral y mantenimiento estético de vehículos a domicilio en vía a la costa, para el año 2020.

Abstract

The business plan's main objective is to design a new business unit for the company GRUAS TALLER CARRANZA that allows to offer comprehensive cleaning services and aesthetic maintenance of vehicles with the intention of capturing an unattended market segment in the road sector Coast. Regarding the methodological design, a quantitative approach and descriptive scope was used, the population is 47,870 inhabitants representing around 9103 families in the sector and using a simple random sampling type, with the finite population formula the sample obtained is of 384 inhabitants of the sector in question. With the data analysis, the main results obtained are that 50% of the respondents are in the range of 35 to 45 years of age, 40% of the respondents have an income level of 0 to 1500 dollars, 49% owns a vehicle per family, 67% of the sample performs the cleaning of vehicles in a car washer, it is also important to highlight that 79% of respondents said they would be willing to hire the service offered by GRUAS TALLER CARRANZA. According to the financial results obtained, it can be concluded that the project is profitable, so also with the sensitivity analysis performed, it was determined that the IRR and NPV indices do not vary considerably.