Propuesta para potenciar la producción de ciruelas en la comuna Juntas del Pacífico bajo la Ley de Economía Popular y Solidaria.

Abstract

This research was design with the proposal to promote the production of plums in the Juntas del Pacífico commune under the Law of Popular and Solidarity Economy. To achieve this, in the first instance a diagnosis was made of the current plum production situation in the Juntas del Pacífico commune, through a mixed methodology since it included quantitative tools such as the survey of the 54 producers in the area; and qualitative tools such as the interview with the 3 managers of the commune. The results of the research served as the basis for the elaboration of a proposal of an associative model under the law of popular and solidarity economy, which included 3 phases: planning, organization and management. Finally, the work concludes with the realization of a financial scenario where it is intended to establish the viability of the project, based on an analysis of the discount rate, internal rate of return and net present value.