Estudio para la implementación de un plan de marketing en línea para mejorar las ventas de empresa Maxigas.

Abstract

Nowadays companies must consider the use of any type of actions and / or strategies that help boost their markets, by launching and positioning new products and services, as well as overcoming existing problems in the sales area, highlighting in this way that these organizations must adapt to new and changing operating circumstances. In other words, what is really sought is to design the organizational and strategic future of the company, thus detecting the opportunities, competitive advantages, risks and weaknesses of the company in a horizon of analysis. Under this context, the study for the implementation of an online marketing plan to improve the sales of Maxigas company has been raised. This research is carried out through an exhaustive analysis, in this way a number of objectives to be verified in a certain time and through the use of digital media must be defined. This proposed plan will indicate a direction perceptible to the business and avoid at all costs any type of improvisation and possible course changes that usually occur when there is no clear investigation. Also, to formulate or design marketing strategies, in addition to taking into account the objectives, resources and capacity, having to previously analyze the target audience.