Propuesta de negocio para la comercialización y exportación de artesanías a base de semilla de aguacate hacia Holanda.

Abstract

Handicrafts have evolved over time, from being survival items, to household ornaments or even as jewelry. The creativity of people who are dedicated to this art has allowed them to be in constant evolution, using materials such as tagua, ceramics and seeds. The designs seek to represent the work of the person who creates them, but the culture and traditions of the place they come from. This research presents the proposal to use the Canvas business model to export the handicrafts based on avocado seeds to Holland. Through this model people can see the market segmentation and the creation of a value proposition that differentiates this type of crafts; On the other hand, the correct form of distribution is also shown, promotion in order to reach the target market with reduced costs and efficiently. At the end of the investigation it is tried to present a canvas that shows the process from the market investigation, export process and its commercialization in Holland.