Viabilidad para un plan de exportación de banano orgánico hacia Valencia, España.

Abstract

Ecuador is characterized by being one of the main bananas exporting countries worldwide The Ecuadorian banana that is commercialized internationally is mainly of conventional origin. This type of production is based on the use of chemicals, which in the medium or long term can affect the health of the consumer. At present, as an alternative to the consumption of foods of conventional origin, the intake of organic fruits, whose production is certified as free of chemical pesticides, has increased its tendency. This research has as main objective to prove the viability of exporting certified organic bananas from Ecuador to Valencia, Spain. The negotiation and commercial relationship is established with an importer of fruits and vegetables, the Orsero Group, and through its brand named F. lli Orsero. This company has experience in the organic banana market. In addition, the feasibility of exporting to the established destination is analyzed with a proposal of an export plan and a financial projection. This thesis consists of seven chapters, through which each of the proposed objectives is developed.