Diseño de campaña publicitaria en medios digitales para incentivar el turismo de la ciudad de Machala, a jóvenes Guayaquileños entre 18 a 30 años de edad.

Abstract

The degree project presents as a proposal the design of an advertising campaign for digital media, which serves to encourage young people from Guayaquil to visit the different attractive and hollow gastronomic sites that the City of Machala has, implemented by the agency “i tour”. In the methodological phase that is used in this project is documentary and descriptive with a qualitative and quantitative approach, through them interviews, focus groups, surveys are carried out to be able to gather enough information about the most relevant tourist spots in Machala and meet the target audience. By collecting information, we proceed to create the proposal for the advertising campaign to the different digital media established as: strategies, graphic arts, creative brief, time schedule, schedule plan and graphic pieces with novel formats to achieve greater attention of the people who are going to interact in social networks.