Análisis de la situación actual de las selladoras de marca BIOIN en la ciudad de Guayaquil.

Abstract

In the present trial, the analysis of the current situation of the BIOIN brand sealers in the city of Guayaquil was carried out. The study was developed based on secondary information and research sources that served as input for the analysis of the current situation of sealing machines. Factors that affect the company at the time of the purchase decision by the consumer were recognized. One of the factors that are most important at the time of purchase is price and quality. Alternatives were provided to improve the positioning of the company and its products in the market. The competition that offers sealing machines of similar characteristics, prices, models and brands of the equipment they offer was studied. In the end there are some recommendations for the company to analyze and can be applied to obtain high results in the sales of sealing machines.