Plan de marketing para la línea colágeno hidrolizado de la Empresa Vitafarma Ecuador Cía. Ltda., en la ciudad de Guayaquil.

Abstract

In the present investigation, the marketing activities in the company Vitafarma CIA are analyzed qualitatively and quantitatively. LTDA specifically in the product of hydrolyzed collagen. In order to determine and know the subject in an appropriate way, it delves into issues of vital importance such as: marketing, commerce, marketing tools at different levels, online sales and services within the network and a collection of data about the company and the relevant product, in order to understand the determining factors in the marketing plan. Taking these points into account, marketing proposals were defined; among the main findings it was found that in relation to digital marketing in the area of Guayaquil, it is believed that there is no extensive training in the area with professionals. It is recommended in advance to take this into account and conduct studies of this nature regularly to adapt the themes and lines of advertising to the overwhelming advancement of information technologies. In the same way there is a great feeling of distrust on the part of the population about the buying processes. Our culture has been worn out by bad intentions and human problems that have penetrated our commercial area. The client tends to question all information, therefore it must be provided clearly and constantly to counteract this wave. There is a process of communication, teaching and information that must be a constant flow.