Plan de marketing para la creación y comercialización de camisetas con estilo de arte urbano a través de la tienda virtual en la ciudad de Guayaquil.

Abstract

Social networks and the frequency of purchase in virtual stores in the country are increasingly taking center stage, which has generated greater business opportunities and increased workplaces. The integration in technology and constant training in social networks have allowed young entrepreneurs to create businesses in order to satisfy and revolutionize local brands in the city of Guayaquil. When analyzing the industry and conducting research on each of its variables both macroenvironment and microenvironment, an attractive and highly competitive market for this type of business can be evidenced The market research methodology was based on a representative sample of the target population. It was possible to show the real needs of people who buy clothes through a virtual store, in addition to their tastes and preferences, purchase amounts, purchase frequency, etc. Identify the purchase site and the importance that the product is delivered to your home, are some of the most relevant results, to be able to exploit it in its entirety when implementing a marketing strategy.