Plan de marketing para D'Mujeres Beauty Market en la ciudad de Guayaquil.

Abstract

The present degree project consists in the creation of a marketing plan for the beauty stores D’Mujeres Beauty Market. Store brand that markets beauty products such as makeup, hair care, furniture, hairdressing tools and everything for professionals. Compared to the market share that corresponds to beauty stores, D’Mujeres Beauty Market has a high degree of customer acceptance. Therefore, through the following project a market, research and quantitative investigation has been carried out, in which the purchasing behavior, preferences and expectations of the consumers of beauty and personal care stores were analyzed, identifying the statistics that should meet the beauty stores D'Mujeres Beauty Market to improve the sale of products. You can observe the perception of the current communication that beauty and personal care stores handle, so that the most important gaps can be detected. Market research launches as a proposal to establish various communication objectives on the brand, both in social media and on public roads, with the objective that generates greater impact on consumers. In case of financial analysis that involves the income and expenses of the company, contacting as a positive scenario the TIR, VAN and ROI.