Análisis de factibilidad para la implementación de un aplicativo móvil para la optimización del ciclo de venta de Distribuidora Don Pepe.

Abstract

Currently, the efficiency of a product that is offered to society is clearly measured by the quality of care provided to the client, therefore the establishments or companies implement in their organizational system resources that meet the needs and demands of the client. Mobile applications are a fundamental and usual tool for those buyers who want to quickly and easily access some product or information of a brand, business, or company with just a mobile device, through this tool companies can show their products, services, news, discounts and thus improve the user experience. The Distributor Don Pepe is a local company located in the province of Santa Elena, which is characterized by the distribution of consumer products of brands recognized to its customers, the sale works in person and usually via visit by the seller to the client, and therefore needs a way to streamline and facilitate this process by creating a mobile application for the client. As we mentioned in the paragraph above, the development of a viable technological tool is proposed, a mobile application that allows to place orders and offer promotions much more easily, mobile applications currently generate customer loyalty. The iOS and Android platforms have been chosen for the development of the application because they are the most used softwares worldwide in mobile devices. During the development of the project, in the analysis of the surveys carried out, it was allowed to validate a positive and persuasive impact towards the clients with respect to the use of the mobile application, and the research applied in this titling work is directed towards a quantitative approach , therefore, the data will be analyzed numerically and aimed at a type of descriptive research, when analyzing these feasibility environments, it is determined that it is a viable project for Distribuidora Don Pepe in which this business may have a mobile and technological presence and It will provide better service. At present, the efficiency of a product that is offered to society is clearly measured by the quality of care provided to the client, therefore the establishments or companies implement in their organizational system resources that meet the needs and demands of the client.