Estudio de factibilidad de importación de una línea de repuestos automotrices comprendidos en un catálogo digitalizado de venta desde china, bajo marca ecuatoriana.

Abstract

This qualification work includes a study of the feasibility of importing a line of automotive spare parts included in a digitalized catalog of sale from China, under the Ecuadorian brand, whose objective is to analyze the competitive environment that most companies belonging to the automotive sector of the Ecuador, mainly in the city of Guayaquil in the northern, central and southern sectors. The method used in this research is mixed, since both the quantitative and qualitative methods will be used to explain the impact generated by this research on the social environment. The present study proved to be viable in terms of price, brand and presentation according to the primary sources that are the results of the surveys carried out, and with the help of secondary sources that were compiled by newspapers and magazines. The most important barriers are those of restrictions in regards to formalities and legal provisions to be carried out, also the economic barriers due to the high level of investment, however, the analysis showed that the proposal is feasible due to the financial indexes obtained: Net Present Value of around $149,113.09, which has a return rate of 45%.