Análisis de la relación entre los costos de calidad y la cadena de valor de la carne expendida en mercados del norte de la ciudad de Guayaquil.

Abstract

Nowadays exist an important relationship between quality and price at which consumers seek to know about the content and safety of their food. Therefore, in this work investigation was analyzed the relationship between quality costs and the value chain of meat sold in markets in the north of the city of Guayaquil. Whence, physical-chemical and microbiological parameters of the meat were evaluated, retail prices were compared, and the quality, price and segments of the marketing chain were also related. The degree work was carried out in the Faculty of Technical Education for Development, in the microbiology laboratory of the Catholic University of Santiago de Guayaquil. The research has an Expo-Facto design in which a sampling was carried out in four supply markets, from each premises four meat samples were taken, sold in bulk, without sanitary registration and a witness sample of a supermarket governed by the rules of quality. The variables were analyzed by ANOVA (Analysis of variance) and a posterior test of Tukey. The results detected the presence of 100 % Salmonella and Escherichia coli in samples from municipal markets.