Plan de negocio para desarrollar consultoría comercial empresarial de la empresa Impulza Ecuador en la ciudad de Guayaquil para el año 2020.

Abstract

This business plan is born from the observation of the authors of a problematic situation related to a business plan and the use of processes that allow the achievement of institutional objectives. Market research describes the fundamentals, data, and information collected from the business market. The research methodology is supported by a quantitative approach to a feasible research project in which different types of research were carried out: bibliographic, documentary and field, through the use of instruments and data collection, such as the survey applied through a structured questionnaire for SMEs. The data processing was carried out through tables and statistical figures, to submit the information obtained to a process of analysis of the results, which are triangulated to reduce error bias and subsequent discussion of results on the problem posed. The data obtained confirm the need for the proposal to design a plan that must contribute significantly to improving the socio-economic conditions of the IMPULZA company.The feasibility of the business plan could also be determined through the financial indicators, resulting in an IRR of 72% and a NPV of 42,956, with a discount rate of 14% and an estimated recovery of the investment in 3 years .