Plan de negocio para comercializar eventos infantiles de la Pizzería Artesanal la Cigarra en la ciudad de Guayaquil año 2020.

Abstract

La Cigarra Pizzería is a family restaurant that is proposed, enter develop a new service to its customers seeing a market opportunity, so the present project is about the commercialization of children's events in the pizzeria La Cigarra. The project shows the specifications and characteristics of the product, as well as a study of the macro environment, its competence and the tastes and preferences of the final consumer, for these analyzes the survey instrument and focus group were used in order to meet the needs from the consumer to children's events. By which commercial strategies are established with the objective of increasing sales and having greater market positioning. The sales force is established that will help to market the new product, sales routes, and a sales budget that will have to be met through management indicators. For the project, a capital investment has been made for its operation, all revenues, costs and expenses of the project were analyzed in such a way that the results of its cash flow were positive with a NPV of $ 24,426.98 IRR of 192.03% showing a feasible project. In this way directly benefiting the owners of the Cigarra and their customers obtaining a new differentiating service.