Plan de negocios para comercializar insumos agrícolas de la empresa AGROMARKET S.A. del cantón Daule en el año 2021.

Abstract

AGROMARKET S.A. It is a marketing and distribution company of agricultural inputs that is located in Daule, from which the present study was prepared in order to increase its sales over the next five years, focusing on marketing kits of agricultural products for farmers in the sector, especially from Los Lojas and Juan Bautista Aguirre parishes. While it is true, this sector has many needs such as raw material, economic resources, equipment and technology, the research focuses on proposing a kit and components of more recurrent inputs of farmers to maintain the land and crops. In this sense, the members of the associations collaborated with surveys whose result was favorable to acquire the products and cancel them to the harvest and in turn they are interested in being trained in the correct handling and manipulation of the inputs to be more productive and efficient in this way. avoid waste or loss. The commercial objective is to increase sales by 10%, which would sell 2728 kit with an average of 3 hectares per farmer, in this way a net margin of 9% and project viability would be achieved to recover the investment in two years approximately. It is concluded that, despite being a commercial project, it is also directed towards a union with needs, whose social contribution is to provide technical advice without cost and to facilitate the payment method that adjusts to its economic reality.