Análisis del uso de las redes sociales como instrumento de publicidad de locales de comida ubicados en Plaza Guayarte y la percepción de los mismos.

Abstract

The digital world has evolved by leaps and bounds and the changes can be evidenced with the emergence of the internet and the introduction of advertising in the media. These two form an excellent team, as long as companies know which strategy is best for their business. In the past, advertising was created to be launched by media through television, radio, magazines, newspapers. These were very popular at the time, since it allowed ads to reach a large number of people and being able to know about their products. Then, social networks appear. It could be said that they are relatively new advertising channel where a closer relationship with the user is created, due to the interaction established through the accounts. In addition, digital social networks can help improve the quality of customer service as it is possible to receive notifications, recommendations, comments that should be addressed immediately, this will help increase the reliability of the company and create a more faithful consumer to the brand. In this case the food stores located in Plaza Guayarte, are those that day by day look for a reliable source of advertising for the recognition of their brand and products. Thus, to their appreciation, they use the social network that gives them the most benefits.