El nivel de cultura financiera de los propietarios de talleres automotrices del centro de la ciudad de Guayaquil y su impacto en los niveles de rentabilidad de su negocio.

Abstract

This research is based on "The level of financial culture of the owners of automotive workshops in the center of Guayaquil and its impact on the levels of profitability of their business." It develops guided and focused under a structure that allows to know various aspects of the subject. First, all the objectives are exposed and the problem is raised, which highlights the importance of financial culture in the direction of business. Also, some research questions are presented which will be the guide for the development of the research. During the development, the investigation proceed to gather theoretical information about the concepts related to financial culture and commercial business. After that, the methodological approach with which the development of the research will be guided is defined. In this case, a study developed worldwide under this approach is taken as a model. The results are detailed at the end, that it is recognized that the level of financial culture of the owners of automotive workshops in the center of Guayaquil is below the expected average measure.