Desarrollo de un plan de factibilidad de una empresa distribuidora mayorista de telas importadas.

Abstract

The present work has a literary review on the Ecuadorian textile market and the different problems that the sector is going through, which is why it is decided to take the Gentex Basicos company as a case study and thus carry out a feasibility improvement plan on the line of business business that the company has. For this it is necessary to conduct a situational study of the firm and then launch the different strategies that are proposed. Gentex Basicos is a company that distributes basic fabrics to the wholesale market of Ecuador, thus covering a distribution throughout the region. This business is new in the market since Gentex Basicos has been less than two years old since it began operations, it is for this reason that different sales strategies are proposed to boost the income of Gentex Basicos.