Plan de negocios para la comercialización de perfumes Kairós en urbanizaciones cerradas ubicadas en la Av. León Febres Cordero y Vía Salitre.

Abstract

The following Business Plan was designed in order to meet a latent need of the Kairos Foundation for financing that manages to sustain its social integration activities for children, adolescents, and families in conflict situations, HIV AIDS, sexual abuse, homelessness, abuse and / or social risk through different intervention programs. To meet these needs, the Kairós Foundation designed this business plan for the commercialization of counter- type perfumes. The selected market is the closed urbanizations located in Av. León Febres Cordero and Vía Salitre in the province of Guayas. The total of 12 enclosed urbanizations located in Av. León Febres Cordero and 11 located in Vía Salitre, each with several stages, were taken as reference. The financial evaluation of the project determined that the project has an internal rate of return of 66% and a net present value of $ 72.088,87, which establishes the viability of the project. As for the sensitivity analysis, a decrease in the market at a rate of 2% was taken into account, which determined an IRR of 4.4% and a NPV of $ 665.62, which makes the project attractive.