Propuesta para la creación de una empresa, que produzca y comercialice barras de chocolates gourmet con cacao fino de aroma con un mix de frutos secos en la ciudad de Guayaquil.

Abstract

The main objective of this titling work to set up, in the city of Guayaquil, a related company “YUJOSH S.A. that produces and markets 30-gram gourmet chocolate bars, with a high percentage of fine aroma cocoa with a mixture of nuts. The proposal of the mentioned product is that men and women who like semi-bitter chocolate, who perform some physical-sports activity, who take care of their health and who are at an average age of 25 to 50 years can have a new variety of a healthy snack, based on chocolate that brings more benefits to the health of the consumer. The product to offer is a niche market that currently has a growing demand both globally and locally, but has not yet been fully developed. “YUJOSH S.A” will offer the first gourmet chocolate bar with three nuts (almonds, hazelnut and macadamia) in a single bar. Through the marketing plan the strategies that will be implemented to the product to position in the market will be determined. At the same time, it is intended to add a greater value to the national cocoa, or the pepa de oro, through the transformation of this final product, at the same time it will contribute to the change of the productive matrix promoted by the current Government, in addition to being able to create a culture of consumption for the people of Guayaquil, offering them the option of healthy product.