Propuesta para la elaboración y comercialización virtual de disfraces infantiles personalizados en la ciudad de Guayaquil.

Abstract

The development of the title work for the proposal to create a company that develops and marketers through a virtual store children's costumes in the city of Guayaquil. The company offers its product with a service through its own online store, the service is called personal assistance. It consists of providing a visit to the customer's home to take the measurements of the child and modifications of the costume, ensuring the customer's satisfaction from. The research that was carried out allows knowing the feasibility of the project, market behavior, and industry attractivity. Virtual surveys were used to quantify project acceptance, including parents or guardians of children aged from zero to nine years. The operation of each machine the company needs to implement the sewing workshop was also discovered. The manufacturing industry in the manufacture of clothing shows that despite the time it continues to be kept in the market with high competition and needs to continuously innovate to meet consumer demand, managing to have a share very notable in Ecuador's economy. On the other hand, the trend of e-commerce continues to grow globally, being attractive to the company and local consumers facilitating their lifestyle.