Diseño de modelo de un negocio de alimentos y bebidas saludables basado en las preferencias de los guayaquileños que trabajan en relación de dependencia.

Abstract

The purpose of this project is to create a business model to run a healthy gastronomic product suitable for Guayaquil, Taking in consideration the lack of time that the possible customers have because of their work and other obligations, not having big amounts of time for eating healthily during the week, especially in working hours. The bad eating habits of people is not anymore a personal issue, but a really big problem for the community in general, it has even catch the attention of governments, international departments, health professionals and people in general. Nowadays, when referring to bad eating habits, we mean, when someone’s diet does not meet or excessively exceed the nutrients and calories necessary for the normal development of daily activities. This problem causes a quick increase in the proliferation rate of deadly diseases such as cancer, diabetes, heart cardiovascular problems, anemia, among others. Thanks to the globalized world, we live in and the general access to the information for everybody, people can have a better understanding of the consequences of maintaining unhealthy eating habits, making them look for new alternatives. For this reason, when talking about personal care, and the importance of a good nutrition we can go beyond it being a trend, but stating that the health care with a correct nutrition is something that really matters to fulfill a worldwide necessity which is take correct care of ourselves.