Análisis de las características del ámbito audiovisual de los videos musicales con mayor reproducción en Youtube del año 2018, para identificar los elementos audiovisuales que impulsaron su éxito en visualizaciones.

Abstract

The research is based on the video clip and its search to obtain visualizations, based on its audiovisual component, and fulfilling its commercial objective. The main objective of this study is to analyze the most relevant audiovisual aspects in the construction of a good video clip, based on a study of the five most viewed Latin video clips of 2018 on YouTube. Through this study, it will be possible to identify which are the audiovisual aspects that influence the generation of visualizations and capture the attention of the viewer. To obtain these results, the research will be of a qualitative descriptive type, based on the tools of observation, records, interview and focus group. Finally, the conclusions will be presented, in search of these contributing to the objective of the investigation.