Propuesta de un plan financiero para fortalecer las estrategias empresariales de Ceinconsa S.A.

Abstract

The financial plan has the particularity of collecting financial information through the situational diagnosis and then, depending on the results, implement proposals that contribute to the resolution of problems in a given organization. The research methodology had a quantitative approach with descriptive and explanatory scope, the research design was non-experimental cross-sectional. In the diagnosis of the banana industry, it was established that the sector has had significant growth over time and that if this continues, growth is expected in the future, but this can be stalled by state impositions such as restrictions on new plantings and regulation of the export quota added to the single tax on bananas, which is currently working to eradicate it at the State level. When analyzing the Ceinconsa company, it was established that it has specific problems in the rotation of accounts payable, cost of sale, inability to meet its short-term obligations and the non-generation of corporate profit for its shareholders. Therefore, after an analysis of the situation in relation to competition, the technification of production was proposed, implementation of accounts payable policies to improve the qualification of suppliers, make a strategic alliance with a company that has position and experience in distribution in global markets and make purchases from small banana producers.