Proyecto de inversión para la apertura de una pymes dedicada a la organización de eventos sostenible y sustentables en el cantón Durán.

Abstract

The objective of this research is to create a company dedicated to the organization of social events that are sustainable and eco-friendly with the environment. It is important to highlight that society is constantly changing, with new customs, lifestyles and habits that are introducing new trends. Thinking about this, the need to create the company EcoEventos Durán has been seen as a sustainability proposal in the organization of social events, using resources efficiently to reduce the negative impact caused to the environment, executing them in a more sustainable by raising the quality of the service and generating differentiating characteristics as a competitive advantage. Likewise, educate and make society aware of the importance of responsibility towards the environment, with the aim of incorporating sustainable practices and actions in all aspects of family or business life. The type of research that will be used will be descriptive, with a non-experimental research design, in addition to a quantitative approach, with the main objective of collecting information through 384 surveys in order to know the tastes and preferences that the inhabitants of the area have. Cantón Durán and finally obtain statistical data to be able to develop a pre-feasibility study for the opening of the company. The results of the market study showed that there is a high degree of acceptance with 96% of potential clients surveyed for the hiring of social events that are eco-friendly with the environment. In turn, the internal and external analysis was carried out for the development of the business model and the SWOT matrix to be able to carry out the correct approach to competitive strategies, through the Marketing Mix composed of four main business variables that are product, price, distribution and promotion, in addition to advertising digital media such as website, social networks, magazines, among others. The results obtained show us profitability in the project, giving the effect of an IRR of 28%, being above the minimum rate of return, which was defined at 12%. Likewise, the NPV of the project generates a positive value of $ 97,207.07. And on the other hand it was observed that from the second year 7 months of operation of the project the investment is recovered, which means that the investment proposal of a company that organizes sustainable and eco-friendly social events with the environment would be viable and with a Profit Margin of 25% making it attractive for investors.