Plan de negocio para la oferta de servicios de capacitación en elaboración de productos de chocolatería por la empresa NINA.

Abstract

This business plan focuses on the introduction of a second business line for the NINA company, which is the offer of a training service in the production of chocolate products within the city of Guayaquil, starting in 2021.This project is designed based on the need of people who seek to create an enterprise to have their own business or have an alternative source of income focused on the gastronomic sector. To determine the viability of this business plan, a market study was carried out, where it was identified that there is a market interested in training with the NINA company. Consequently, with this proposal, the company plans to train the initial number of 240 people by 2021, with an annual growth of 10%. This is estimated to be marketed through digital advertising strategies to promote the main advantage and differentiating characteristic of the NINA company's training, which is its "Chocolate Business Program", where the trainee will have access to the process of creating a company that specializes in chocolate-based products. This is how interest will be generated within the tertiary sector, thus allowing the proposed objectives to be achieved.