Factibilidad económica para la exportación de un licor de caña y canela al mercado español.

Abstract

The purpose of this feasibility study was to analyze the prospects of entering the Spanish market specifically in Galicia because it is one of the main cities in consumption of alcoholic beverages per capita on the European continent. The research divided into seven chapters to study the factors that influenced the project made with a mixed approach and the information collected from primary and secondary sources. Consequently, Galician citizens were surveyed to find out about their market demand and if this new product would match the needs of customers As per the financial analysis tested Cañela spirit drink would have the opportunity to position itself in the foreign market taking into account that there shall be an importer who distributes among the different cities in Galicia.